Shaky Start For DStv BoxOffice
DStv’s much anticipated video on demand movie rental system, DStv BoxOffice, went live this weekend but things did not go as smooth as planned.
The DStv BoxOffice service started becoming available to DStv premium PVR users since early morning Friday 22 July 2011, but since then allot of users are yet still to receive their movie rentals.
Friday evening I set out to test out the new BoxOffice service from DStv, only to be disappointed by the slow registration progress. To sign up you have to SMS your smartcard number and then your DStv BoxOffice account will be set up, I SMS’d my smartcard number through at around 19:00 and only the next morning at around 10:00 I got an SMS telling me that they are experiencing a large demand and are sitting with a backlog of SMS messages that will be attended to. In the SMS DStv also promised an extra free movie rental on the house to make up for the long wait.
Sunday around 12:00 me and the wife decided we wanted to watch a movie, so I set out and followed the rental process by SMSing the unique code to the number onscreen to initiate my movie rental. According to the instructions, shortly after you have SMS’ed the unique code through to the number you will notified via the DStv decoder messaging system that your movie is available to watch.
It is now Monday morning close to 09:00 and I am yet still to receive my movie rental.
For a company operated by Naspers with huge brands behind their name like MWeb one would expect that they would be used to high volume launches by now, I mean DStv knows how many subscribers they have and they know how many of them have PVR decoders, working out the demand would be easy.
Have you tried DStv BoxOffice? If so, tell us about your experience.




