First promoted trending topic on Twitter
Twitter is clearly set its aim on starting to make money from the social networking service. Previously Twitter has taken allot of flack from media for not having a business plan and worrying everybody that its future may look bleak if it could not generate any revenue.
Twitter then launched what they called promoted tweets, which showed us that there are plans to generate an income. Promoted tweets is a service where advertisers can buy top search result on certain Twitter keywords and then when users search for it their tweet will be shown right at the top.
Today upon logging in to Twitter I noticed something new, something that wasn’t there before. Its called promoted trending topics and Disney/Pixar is the first to utilise it for their new up and coming movie Toy Story 3.

Twitter normally only displays the top ten trending topics, but if you look now you will see an 11th one added called Toy Story 3. Next to it in a big yellow box it clearly states that this trending topic is promoted.
The new promoted trending topic works in the same way as normal trending topics in the sense that if you click on it, it will display all results of users tweeting about the topic.
Its clear that Twitter is testing out different ways to monetise the social networking service, if it is enough only time will tell, but one thing thats for sure is that its a very unique way of advertising.




