Cell C recently launched their “anti-red” campaign in response to Vodacom’s new Red campaign, warning users to “Stay out of the Red”, but the company is not stopping at text ads.

Cell C has now taken it’s “anti-red” campaign to television. The television commercial features Cell C’s customer experience officer, Trevor Noah, and pokes further fun at Vodacom’s new Red rebranding.

In the advertisement Noah walks around a blue car being resprayed to red and ask the question, “Recently a 17 year old cell network changed their colors.  Nice.  But what is actually under the hood.”

Noah then walks towards a new black Ferrari uttering the follow phrase: “The engine that drives Cell C is its leading and completely new HSPA+ 900 MHz network – voted best in the country.  Cause it takes more than a lick of paint to be SA’s number 1 network …”

Cell C is not the only company trying to gain exposure from Vodacom’s new Red re-branding campaign, ISP Afrihost, famous for setting the new standard for per GB prices has also launched a red campaign where they are offering customers 17GB of unshaped bandwidth for just over R200.

[UPDATE]
Cell C has now aired another television ad aimed at Vodacom’s Red campaign.

Both Vodacom and MTN has released devices the past week that enables consumers to browse the web from the comfort of their couch on their televisions, eliminating the need for a computer to be connected to the web.

The devices differ quite allot with MTN opting for a desktop phone device called InternetOnTV and Vodacom a keyboard device called the WebBox, both devices plug into your TV. Here is how the MTN InternetOnTV stack up against the Vodacom WebBox.

Although both these device aim to bring cheap affordable Internet to the unconnected without the need of a computer the data bundled with them are quite disappointing and not to mention the prices to top up Internet bundles with both providers. MTN are however looking at providing a 90min uncapped option for the MTN InternetOnTV device but the price are however still unknown.

At this time the MTN InternetOnTV device looks like its the winner of the two, offering faster speeds and the ability to make voice calls.

Google yesterday at their I/O conference announced with many other new products and technologies, Google TV.

Google TV is Google’s aim to bring web to the TV, but will they succeed? Currently there are numerous other similar products available but it has not really catched on with the consumers.

Google TV is expected to go on sale in the fall of this year, however pricing hasn’t been announced.

Google has partnered with Sony, Intel and Logitech to provide the company with Google TV devices. Sony will manufacture television sets with Google TV capabilities running Intel chips, while Logitech will provide a set top box device with a keyboard and mouse.

The Google TV software will based on the Android Mobile Operating System with Google Chrome for browsing the web.

Google are actually genius, I mean they have this big advertising platform for the web, and with way more TV viewers than web users expanding this advertising platform to TV could mean big revenue increase for them.

I for one would enjoy a great web browsing experience on my TV.