Sony recently opened a brand new Blu-ray factory in the suburbs of Sydney, Australia. No matter how you may feel about the Blu-ray format the automized creation process of a Blu-ray disk is still pretty awsome.

Charlie Brewer from News Limited Australia walks us through a step by step (16 worthwhile photos in all) process as robots transform gem-like polycarbonate granules into laser-readable storage. Humans are present, of course, but they’re mostly around to walk through dust rooms and try not to hinder the machines.

The lead shot? It’s of the final product being boxed for retail. [news au via Kotaku]