Since the acquisition of local group buying startup Twangoo by Groupon, the local group buying scene has grown at a tremendous rate with new sites popping up each month.
Currently South Africans have access to almost 30 group buying coupon sites, with everyone from celebrities, newspaper companies to airlines trying to get a piece of the pie. However for the consumer all these group buying sites can be a nightmare, cause signing up to 30 sites could get your inbox spammed severely every day and having to visit each site could take up some time.
This is where the group buying aggregators comes into play, South Africa currently has 6 group buying deal aggregators operating and what they do is collect all the deals from all the different group buying sites and display them in one central place. But how are they making money doing this? Affiliates.
Some of these group buying sites mask links and then redirect you to the deals with their affiliate links on, I see nothing wrong with that as it costs money and allot of effort to operate a site, but according to some of the group buying sites they aggregate’s terms of use, this may be illegal.
Quoting the following point from the Groupon API TOS Non-Permitted Purposes; API Restrictions: “use the API to aggregate, consolidate or otherwise arrange, display or make available Groupon Content in combination with any third party or any Groupon competitors’ content, for any commercial purpose or in any manner that Groupon determines could diminish the value or integrity of its business or brand;”
What this basically say is that you may not aggregate Groupon deals, and you may not display it in combination with other competitors (other group buying sites) deals. And currently all the local group buying aggregators are doing this.
My question is did any of these aggregators read through the different group buying sites terms of use? And do you think its fair to have statements like that in your terms of use? I mean these aggregators are really doing these group buying sites a favour by promoting their deals.
I for one welcome these aggregators as it makes my task easy in finding great deals on a daily basis.
Check out the following group buying deal aggregators:
AllDeals
Today’s Deals
Deal Checker
DealSpade
Yadda
Deal Africa
DealTracker
DealZone