
Back in November 2009 I was doing my usual evening routine of surfing the Internet and working on some client sites when my wife suddenly called me over with much excitement in her voice. “I want that camera” she told me.
She was obviously talking about the first digital camera in the world with dual LCD screens, a large 3.5″ touch sensitive LCD at the back and a smaller 1.5″ LCD perfect for that self portraits. That next weekend we set out to the stores to try and get hold of one of these good looking cameras, but after driving around for almost the whole day and several phone calls it was obvious that nobody either stocked it or knew about it.
After a few weeks I got hold of Samsung JoinTheClique via twitter and they got hold of one for me at the Samsung Store in Canal Walk. BTW you can stand a chance to win one of these ST550 cameras by joining their Facebook page or following them on twitter.
Right after buying the ST550 camera we headed to the closest store to go buy some AA batteries, but upon opening the box I soon discovered that the ST550 does not make use of disposable batteries but has its own battery. Another thing I instantly noticed is that the ST550 made use of a microSD card so all the normal SD cards I had was pretty useless, lucky for me the ST550 came with a 2GB microSD card included.
Features
As well as the dual LCD screens, the ST550 also boasts a 12 mega pixel sensor with 4.6x optical zoom that is also optical stabilised to avoid camera shake. The large 3.5″ LCD screen on the back of the ST550 is touch sensitive, which enabled Samsung to remove all physical buttons ensuring for a larger than normal LCD screen. The front LCD screen is almost invisible to the eye until you turn it on, it also has a child mode that displays pictures to ensure your child’s attention is where is should be to take that beautiful picture. The ST550 also boasts smile detection and face detection capabilities which enables you to let the camera take photos automatically when it picks up smiles or enabled it to focus on recognised faces.
Design
When it comes to looks the Samsung ST550 is a real stunner. Dressed in glossy black with a vibrant coloured lip in various colours it looks really sexy, the wife decided on the purple one.
With the missing buttons on the back it makes it a little bit more difficult figuring out where all the settings is located on the touch screen. But once you actually sat down and read the instruction manual navigating the touch screen menus is a real breeze. As with any touch screen greasy finger marks are always visible on the screen and you will find yourself time and again wiping it clean, same goes for the glossy black finish on the front. The screen is really huge using 95% of the available space on the back of the ST550 and that makes it worth dealing with the clean wiping now and again.
The front LCD as mentioned is invisible to the eye until turned on, turning the screen on however can be bit of struggle if you have bigger fingers with the small menu buttons on the touch screen. Here Samsung could have opted for a double tap on the front screen functionality rather than going through the menus on the back.
Performance and Image Quality
The ST550 has with its 12 mega pixel lens offers produces good quality images but not the best for a 12 mega pixel camera, and the the lens could have been made a little wider as taking self portraits you often struggle to get all the faces in.
When it comes to battery life I really did expect a bit more, because of the special battery included with the ST550 you must ensure that your camera is on charge every time you are not using it as the battery life can’t keep up with a full days shooting. Charging can also be a bit of a hassle as the charge cable is really short, however you can charge the camera not only via the wall but also via USB.
When it comes to video the ST550 is capable of capturing 720p, HD Ready, videos at 30 frames per second with mono sound. Unfortunately you cant use the front LCD to capture self portrait videos.
Value for money
When it comes to price, the ST550 is certainly not the cheapest camera out there. Going for around R3,500.00 you would think that you are paying for both LCD screens and not two screens for the price of one. Good news is that there is a lower end model available, the ST500, retailing for about a R1000 cheaper and the only difference according to Samsung JoinTheClique on twitter is a smaller LCD screen, 0.5″ to be exact.
Regardless of the high price I would still say that the ST550 has a kind of fair price for the features is boasts.
Conclusion
There is a few things Samsung could have done better on the ST550, however the ST550 is a true showcase of innovation from Samsung thanks to its dual LCD screens.
With smile detection, blink detection, face recognition as well as a image editing mode where you can modify the photos you already took, the ST550 is a real 21st century camera and the first in its class. I would highly recommend the ST550 just because of its front LCD screen and the fact that it has smile recognition. This camera is really a ladies camera and its showing as my wife is really enjoying the ST550 and taking pictures with it.
The ST550 gets two thumbs up from me.
You can get more info on the features and specifications of the ST550 here