URL shortening is becoming more and more popular with the use of social networking sites like Twitter and Facebook. Bit.ly is currently the most popular URL shortening service being used on social networking sites, especially on Twitter where posts are limited to 140 characters.

Google and Facebook has now come to the party with their own URL shortening services. Facebook launched fb.me thats already in use for mobile and page link sharing, while Google has launched Goo.gl the official Google URL shortening service.

In a short announcement, the tech giant revealed that the Google Toolbar and the FeedBurner syndication service now utilize Goo.gl for link sharing.

The company also made sure to preach the strengths of its URL shortener and why it should be chosen above others. Google’s three key talking points are stability, security, and speed. These are no surprise

Facebook and Google are trusted brands with huge audiences and very good short URL domains. This may just mark the beginning of a new battle for the URL shortening market.