South Africa Finally Catching On To QR Codes
QR Codes are one of the most used 2D barcode platforms in the world, first used in Japan in 1994 the barcode platform has seen significant usage specially in countries like Japan and South Korea.
Initially used for tracking parts in vehicle manufacturing the technology has since made its way into marketing with allot of companies running ad campaigns with these QR Codes in them.
South African uptake has been slow but it seems more and more local companies are starting to make use of QR codes in their advertising campaigns, the latest to do so is Soft Drink giant Coca Cola, Woolworth also recently ran a window promotion using QR Codes, but it’s not only the big guys making use of the technology, smaller businesses like iThemba Computers for example are also making use of them in their flyers and advertisements.
How QR Codes work is by embedding links or text inside a series black squares and then users can use their cellphone with a barcode reader app to translate the barcode and show them either the webpage or text embeded inside the barcode which either gives users more details about the promotion of could provide discount through coupon codes.
What are your favourite local QR Code campaigns?




