There comes a time in every blog’s existence when you have no choice but to start serving ads to cover costs, I started serving ads since day one as I was hosting local and had to cover the cost of the very expensive local hosting bill monthly.
Unfortunately for me I did not see great returns on my Google Adsense units and was almost at the point where I wanted to pull the whole idea as I was forced to pay the local hosting bill out of my own pocket, but instead of dropping Google Adsense I started playing around with different sizes and the placement of the ads and it paid off withing a few weeks.
Naturally you can’t expect much revenue from ads if you do not have loads of traffic, but a comment on iMod, and the good timing of a Google’s Adsense mail package lead me to this post.
So how can you increase your Google Adsense revenue in just a few weeks? With just a few tweaks here and there you could be earning way more than you are already earning from your Google Adsense units.
Go Wide
Not many know this but smaller Google Adsense ads does not perform well, rather then going with the smaller format why not switch over to one of the top performing Google Adsense units? According to Google, wider ad formats tend to perform better as they are easier to read, and they are also preferred by advertisers. Try switching to one of the bellow Google Adsense units:
- 300 x 250 Medium Rectangle
- 336 x 280 Large Rectangle
- 728 x 90 Leaderboard
- 160 x 600 Wide Skyscraper
More is better
Increase the number of Google Adsense units per page to three, this can be particularly successful on pages with allot of text on them. Also place ads near rich content and locations where users may be focusing their attention. Try adding a 300 x 250 Medium Rectangle at the end of your articles or blogposts.
Enable text and image ads
The Google Adsense system automatically shows ads that will deliver the highest earnings for you, setting up your Google Adsense units to show both text and images will increase the number of ads competing to appear on your pages, leading to higher revenue delivering ads.
Make your ads visible
Position your ads where users can actually see them without the need to scroll down, this is called placing them “above the fold”. Above the fold ads are premium locations and are generally more attractive to advertisers who pay for impressions rather than clicks.
Blend you ads in
Google Adsense has this nice feature where you can actually customise the look and feel of your ads, select colours that complements your site, specially for the borders and backgrounds of your ads. Google recommends creating a borderless look by setting the border and background colour to be the same as the colour of the page the ad appears on.
So there you have it, by just tweaking your Google Adsense units and incorporating the above guidelines you can already start earning a bit more. If you have got any tips feel free to leave them in the comments.