SEO or Search Engine Optimization is an integral part of any online site if you want to stay ahead in the game, but not everybody has the cash to hire an expensive SEO expert to research keywords for you and give you advice on how to rank better on search engines.
Luckily Google has released a video by their very own Maile Ohye, which gives you a 10 minute SEO consultation for free. The video features advice for small businesses wanting to rank good for only a few related search terms. From choosing the correct keywords, how to include Google Analytics on your site, how important the correct anchor text is for your links, to what to avoid when SEO optimizing your site.
See the video below for a 10 minute crash course in mastering Search Engine Optimization